“Editor’s note” writer is a Air Purifier area entrepreneur, he set out from their own experiences, about a business before and after the change. In his view, start early, when there is an obvious weakness if the founders, with professionals from the interface there is a vacuum, without any communication. When product is the same, at least in some ways superior enough, can withstand picking users. It can be said that this article is more of the author’s sentiment, but that, if you want to “not dull” find establishing and cultivating promising entrepreneurs, then this article might make you feel.
Just like reading the Bible, and the four books, we still make mistakes, as I think it is a skill that requires practice. Even mature companies entrepreneurs, including successful entrepreneurs, will still make some common mistakes of human nature, so it may need to continue practicing before a judgement of sensitivity.
I believe that many of the restless nature of the people, entrepreneurship is a necessary way of life in pursuit. It not only concerns the creation of missions, about the life of simmering passions, more full of soul and heart unite in one.
In business more than two years in the process, or deep or shallow after Exchange dozens of entrepreneurs or entrepreneurs, I felt more clearly, many of the entrepreneurial process and psychological process is universal, through common consent.
Knot
Founder of obvious short Board, with professionals from the interface there is a vacuum, especially encounter difficulties not resolved for a long time but there is no response time, organizations can easily blind spots. I think this is why Tencent, Baidu had burned so much can be done, Ali does a good social cause.
Is different from some of the pioneering street or 3W coffee entrepreneurs is that my business can be considered premeditated–I believe it more or less for the following enterprise a lot of tuition fees. 2010 spring when I gave myself four years of preparation time to start the project.
In the course of this study again Peter m. Senge, Jim Collins of some management work on the product, brand, research and development, marketing, production, quality, and financial fields, will work in research and practice forming systemic thinking. In 2010, I enrolled, and later because of time conflicts to give up the exam 2011 time to practice and took part in Huawei hardware engineer interviews, when BOSS still fail because of insufficient level. Overall, because business is more not sure marketing and finance, so both paid the price.
In 2011, I identified two major directions of energy saving and environmental protection and the new countryside research a number of monographs and policies, also took part in some exhibitions. In early 2012, when I determined from the Purifier, and started working on the product. When Twitter was still fairly hot, but throughout the Sina micro-blog, linked to the Purifier can search the content of not more than five pages, and most of the beiang Office of PM2.5 measured (resulting in 2013, I know Ran Hongyu is quite venerated), Baidu to search Web content related to the Purifier is almost only three pages.
2013 shortly after the Spring Festival, Beijing’s skies on clouds, PM2.5 starts to become Twitter topics and discussions on in the Office. Time waits for no one, and so I determined set up its own research and development team. In March 2013, olive green Air Purifier we formally registered.
PS: looking back, I think the early founders of lessons on the entrepreneurial process is important to control. When founder when there are obvious weaknesses, with professionals from the interface there is a vacuum, especially encounter difficulties not resolved for a long time but there is no response time, organizations can easily blind spots. I think this is why Tencent, Baidu had burned so much can be done, why Ali can’t do social networking.
So, as long as good at communicating employment can lead the team to think somewhat unrealistic, especially in knowledge-intensive enterprises.
Get a little starry eyed
I think, at least in the start-up phase, the “blind optimism” rather than “blindly pessimistic” much more work. Because entrepreneurship itself is an unnamed and dumb to establish and foster the process of hope and uncertainty.
I met did not even set a revenue target for goal extremely conservative entrepreneurs, in addition to most other entrepreneurs are reduced goal optimistic results. As you saw in the media, Jack Ma, Xu jiayin, and Zhang, Zhang jindong, personally wield the banner of high strategic projects frequently target loses thousands of miles, but we can say that they are not qualified?
“Pollyanna” and “blind pessimism” has great limitations will bring risks to the organization. But sustained validation and custom enhancement will bring entrepreneurs into the end of the process, and the appropriate way of thinking.
I think, at least in the start-up phase, the “blind optimism” rather than “blindly pessimistic” much more work. Because entrepreneurship itself is an unnamed and dumb to establish and foster the process of hope and uncertainty.
“Blind optimism” light challenging aim is unequivocally to the possibility of war, as long as they can communicate and adjust the expected (especially after the team reached a tacit understanding), the target and actual reach will enter a steady state equilibrium.
Zoom resolution process
In a mature business, an engineer, a brand Commissioner did had little impact on the annual statements. Errors are easily fixed, innovation will be obscured by the large base of the Organization as a whole.
I found the initial staff will always take things more simple and easy, think complex business problems in road. VIVO in Shen Wei is the ultimate I’ve ever seen, and his thinking was instinctively feel unfamiliar things are difficult, so vivo does vertical integration. Cath Kidston Note 3 Case
The entrepreneurial process is a process of gradually increase the resolution, this resolution is the result different constraints will have anticipated.
Brand, for example, start might be: no matter how much money, bubbles will not take a gamble. Activities can bring traffic, but it takes two thousand or three thousand dollars to buy a brand of home appliances that are not well-known, who looked puzzled. Early so the process can be completely uncontrollable. Until slowly have so many loyal users, there are plenty of people have heard of the olive green Air Purifier, to this, we can calculate how much input about how much of a transformation.
First-tier brand in the brand barriers are obvious, most of the 123 Kochi consumers knew the brand, and the impression was good. Consumers almost any suning, GOME can experience their product, and they store precipitation for five or six years, friends and family around a large group of people was their user and do not know how to judge the effect on the appearance, but I believe that it is good.
That entrepreneurship is a process of dying, because most of the teams are running time. Many people in original of organization in is excellent has, regardless of is posts also is performance, but himself founded enterprise also to done, then of requirements than mature Enterprise high have more: both technology designed fine (a a people get a field, and no so more of technology background), also to has super strong of dedicated mentality (encountered blind active fill Shang, not complained), also have can continued learning new of things should new of content, and best also can in conditions not mature Shi expert. Any link chains will drag the team down.
For example, copywriting and design. Brands use extremely mannered creation, users don’t have any entanglements. But start-ups do not cut the hand design and copywriting, and may not be caused by the user note. Product is the same, a pioneering brand of superior product than the competition, at least in certain aspects, can withstand picking users.
So this is a in all aspects, the resolution process of the identification of the real gap.
Or rather, this is a verified all aspects to what extent is not waved the empty fist to change process.
This resolution is based on a more open system of reference. In a mature business, an engineer, a brand Commissioner doing may have little impact on the annual statements. Errors are easily fixed, innovation was obscured by the large base of the Organization as a whole. But start-ups, creating can be a part of any effective surprise changes to the Organization and will be directly reflected in the financial statements.
For the founder is the same, in a mature organization unit level of ideas can easily be blocked, but entrepreneurs can verify that the value of the idea of directly in the product market and capital market.
Business those famous names like a legend (even at the beginning of business for half a year and I still never able to receive capital markets), but slowly discovered that they are the senior side, and with a career directly implicated.
Focus
Don’t have to worry about doing enough things, worry more about vision is not good enough.
It’s also a focused process, a process of slow work yields.
When I first started, they always feel each case go hand in hand in order to forge ahead, his stop and gyro stall, do not leave the monkeys in their body.
All aspects of the running time, after some precipitation, increasingly found need not have to do so many things, each month there are several important case and Polish standards enough is enough. Don’t have to worry about doing enough things, more are worried that their vision is not high enough.
Focus is a fun time beating process.
Great peace
Through some process, instead of my heart have a great peace came from the sky. Know some even ignore the consequences don’t matter, know some results even if a little late coming can actually afford, which will shake hands with time.
Outsiders look at entrepreneurs and entrepreneurs are on the USSR. After really took to the road, found in the process of burning brain things go hand in hand. Really familiar, few initial stage is not that tough, in-depth exchanges will see who are not as happy.
Through some process, instead of my heart have a great peace came from the sky. Know some even ignore the consequences don’t matter, know some results even if a little late coming can actually afford, which will shake hands with time. Cath Kidston note 3
If survived, the longer axis arrangements now pay, as long as time moved on, you can make the Foundation more solid.
Back to the original, even if the account only 500,000, I spend enough time to seek and find the most outstanding team members. I am more and more convinced that in the cause of true creative, a mentally healthy person is energy and values the most fundamental source. A group of mentally healthy person can make all the Office space was lit up, stirring sense of vitality and thinking of each other. Process to be the most correct decision, first find a strong ally and close collaboration, then was replaced at the first spirit of gloom or people who can’t keep up with the pace.
Then the product.
We carries such a pious heart on the road, but worries about the market, pressure on cash flows in the careless God. Products are still not so perfect as expected, occasionally have some quality problems, this is deep inside has failed to ease the pain. Was a good eyeful of the user expected, concern and generosity spurred us over and over again. Can make users willing to use for a long time, and also hosts the user years of memory products, is a deep entrepreneurial way a success.
If you look at the course of ten years, 20 years, and still only just hit the road. Because the most important thing, the most beautiful thing, and we are always slow down, pour our thoughts and passions.
Person to person
In this era of flat, each with a unique imprint of individual fire and wisdom are only in the universe, especially in the currents of time, irreplaceable, unique.
University of reading “rounded off their sharp, unties, and light, with the dust”, that is a “virtue is not virtue” feel, are favored for their ideological driving force of violence.
The entrepreneurial process, this transformation of the mind is convinced of their hearts to God’s love.
Founders and team members, investors, users, customers are very deep mutual relationship. Although in the short run, the so-called “first party” seemed to be in a dominant position. But in the long run, depth dependent on each other is the best choice.
Most of the bottom of the pyramid in the methodology and was fully on top of action around a few times are ending.
In this era of flat, each with a unique imprint of individual fire and wisdom are only in the universe, especially in the currents of time, irreplaceable, unique.
A lot of people are proud, but it takes practice used to “reasonable” compromise, no real value of thinking to believe. Many people tend to forget, or has never been demonstrated that each of us is a unique creature of nature between heaven and Earth.
Born to die
All the real dilemma is from yesterday’s solutions, all breakout from the emancipation of the mind.
I particularly admire many of the older generation of entrepreneurs. Many of us do not understand why they were so low key, so careful.
Finally, one day, suddenly all the puzzle before.
We must be glad we are growing in a lucky time. Today all of the twists and turns, almost all difficulties thanks to their own fix for grants. Even the most competitive battlefield, I believe in which people will feel for to, our most tenacious enemy, never never abandon the competition, but will not ignite love, strategies and loss of concentration, lack of wisdom and peace.
All the real dilemma is from yesterday’s solutions, all breakout from the emancipation of the mind.
Entrepreneurship is a dying, from death into life processes. Along the way, family members, relatives, friends, only full of wrong, but we would have to live to love. Maybe God will always exercise his golden eyes in the dark, that is, in order for us to receive love, to witness the love and will love, from death into life.
“The author” Ke: olive green Air Purifier, founder and CEO
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